BRAND EXPERIENCE

KIRIN ICHIBAN Precious and Auspicious

The name “ICHIBAN” in Japanese is deeply connected to preciousness. For example, “ICHIBAN CHA” refers to the first-picked tea, symbolizing fresh and refined green tea.

"ICHIBAN" also holds auspicious connotations, especially when associated with the first delivery of the year. In Japanese culture, it is customary to consume "The First Thing" as a way of wishing for the best of luck and prosperity in the year ahead.

FIRST PRESS METHOD KIRIN ICHIBAN
The Birth of a Truly One-of-a-Kind
Beer

FIRST PRESS — or "ICHIBAN SHIBORI" in
Japanese — makes KIRIN ICHIBAN a
one-of-a-kind beer.

The FIRST PRESS METHOD extracts the
precious
first drops, known as FIRST
PRESS WORT, which
concentrate the
rich flavors of wort, creating the
essential foundation for an exceptional
taste.

A DELICIOUS SIP Smooth & Rich, Refined Taste

Experience KIRIN ICHIBAN — the beer that gently caresses your palate with a smooth, creamy
texture.

A DELICIOUS SIP Smooth & Rich, Refined Taste

As you take a sip, the rich flavor unfolds, awakening your taste buds and flowing effortlessly down your throat. For the first time, you’ll savor an irresistibly smooth and refined taste that lingers long after the sip.

This is a beer that touches the very core of human happiness.

MOVIE

KIRIN ICHIBAN

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BRAND EXPERIENCE

KIRIN ICHIBAN Precious and Auspicious

FIRST PRESS METHOD KIRIN ICHIBAN The Birth of a Truly One-of-a-Kind Beer

A DELICIOUS SIP Smooth & Rich, Refined Taste

A DELICIOUS SIP Smooth & Rich, Refined Taste

MOVIE

FIRST PRESS METHOD KIRIN ICHIBAN
The Birth of a Truly One-of-a-Kind
Beer